Meta / EssilorLuxottica · 2024–2026 · Global Wearables Campaigns
Meta Wearables: Oakley Meta + Ray-Ban Meta
Oakley Meta, Ray-Ban Meta, Vanguard, Display—launch work built to move fast.
Overview
End-to-end Meta wearables and social-first work spanning Oakley Meta, Ray-Ban Meta, Vanguard, Display, HSTN, and mixed-media campaign beats. Pre-pro through delivery—teams, partners, finishing, and versioning—kept under one producer thread.
Problem
Retail, social, integrated, and product education had to stay premium at launch velocity.
What I built
A cross-format production and post system for athlete/lifestyle shoots, product explainers, retail assets, and weekly social drops.
Outcome
20+ outputs shipped across Oakley Meta, Ray-Ban Meta, Display, Vanguard, retail, and social.
Impact
- Delivered 20+ campaign outputs across social, digital, retail, and integrated placements.
- Connected Oakley Meta and Ray-Ban Meta launch references directly to live social proof.
- Built scalable post workflows for rapid versioning and weekly release cycles.
Media
Launch reel—formats, variants, what hit market.
Watch projectLive proof
From the feed
Oakley Meta · Vanguard
Vanguard with Prizm Transitions in Ember
Ray-Ban Meta · Meta Ray-Ban Display
Meta Ray-Ban Display — What’s New?
Oakley Meta · Vanguard
A month with Oakley Meta
Responsibilities
- Led concept-to-delivery production for Meta x Oakley, Oakley Meta Vanguard/HSTN, Ray-Ban Meta, Display, and mixed-media campaign outputs.
- Owned budget creation, scope negotiation, and client-facing communications with internal brand stakeholders.
- Directed partner selection, crew planning, and integrated post across VFX, color, finishing, and mix.
Production notes
- Designed a modular delivery framework for studio, lifestyle, UI-driven, and social-first assets.
- Maintained editorial consistency through structured review rounds and milestone-based finishing.
- Live Instagram proof lives on the social work page and is pulled into this case study.
Credits
- Client: Meta
- Agency: Carousel
- Role: Senior Producer