'47 · 2025–2026 · Social / Product Campaign
'47 Clean Up + Grandstand Social Campaigns
Headwear stories—Clean Up, Grandstand, winter drops, league culture.
Overview
A concise case study for the ’47 work currently proven through live Instagram references: Clean Up, Grandstand, Winter Collection, NHL/NBA, NFL/NCAA, and product-led headwear storytelling. This gives the brand its own Work entry instead of only living in the client logo list.
Problem
The portfolio listed ’47 as a client, but the work proof was buried in the social feed.
What I built
A dedicated Work entry that connects ’47 campaign copy, social proof, and live Instagram embeds.
Outcome
’47 now appears as a full Work case study with live social references attached.
Impact
- Promoted ’47 from a logo-list mention into a dedicated Work case study.
- Connected Clean Up, Grandstand, and seasonal sports headwear posts to the portfolio feed proof system.
Media
Live Instagram embeds below carry the original ’47 account, media, and captions.
Live proof
From the feed
'47 · Clean Up
The ’47 Clean Up — original dad hat
'47 · Winter Collection
Winter collection — NHL and NBA styles
'47 · Grandstand Collection
Grandstand Collection — NFL and NCAA
Responsibilities
- Positioned ’47 product and sports-culture work as a standalone portfolio case study.
- Grouped live Instagram references by campaign so visitors can see the actual published work.
Production notes
- Temporary branded card is used until approved campaign stills are provided.
- Live Instagram embeds are the source of truth for the current media references.
Credits
- Client: ’47
- Agency: Carousel
- Role: Producer